Write for your audience. And for most audiences it is very important HOW you say something — even simple word order can matter.
Above is an example of my point. The electronic exit door to our clinic broke a few days ago. Someone put up the sign on the left (“old sign”) but it had no effect on patients — they either didn’t read it, or only pushed the button or only pushed the door.
So I changed the sign (“new sign”) and put the important word first — “BOTH” so that the patient knows they must keep reading to find out what “both” means. And sure enough, almost everyone opened the door properly after I took down the old sign and put up mine.
Even with posts, many people won’t read to the end. So if your audience tends to not read your whole post before commenting, make sure you state your main point right in the beginning of the post as well as at the end..
Question to readers: Give us your own example of writing for your audience.